The Local Service System

Turn more local inquiries into paying customers.

Mostert Digital connects your website, Google foundation and automated follow-up so new inquiries are captured, acknowledged quickly and kept moving until your team takes over.

Website + Google + lead follow-up + reviews
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Tell us how inquiries reach the business today. Erhard reviews it personally and replies within two business days.

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Why this exists

The problem isn't always getting more leads.

You may already be getting calls, referrals, Google traffic and website inquiries. The problem is what happens between the inquiry and the customer.

01
Missed call

You're working. The customer calls. Nobody answers — so they call someone else.

02
Inquiry sits

A quote request lands in an inbox while everyone is busy doing the actual work.

03
No follow-up

A warm prospect goes quiet and nobody remembers to follow up.

04
No review ask

You finish a great job — and the happy customer never leaves a review.

Selected work.

View all work
Professional website

Give customers a reason to choose you.

When somebody finds your business, your website needs to quickly show them that you can do the work, that you're credible, and exactly how to take the next step.

Professional and credible presentation
Fast, mobile-friendly experience
Clear services, calls to action and quote forms
Custom-built, professionally managed website
Local landscape experts
Outdoor spaces built around your home.
Project imagery
Illustrative example. Real client work replaces this on launch.
Green Horizon Landscaping
★★★★★
4.9 · 86 Google reviews
Call
Website
Quote
Google + website + measurement
Illustrative example. Not a representation of ranking or traffic.
Google foundation

Build the foundation around your website.

We configure your Google Business Profile, website connection and measurement stack so the business is represented clearly and inquiries can be tracked. This is foundation and measurement — not ongoing SEO or a promise of traffic volume.

Set up correctly. Connect your Business Profile and website.
Build trust. Connect reviews and accurate business information.
Measure the journey. Track forms and agreed conversion actions.
Missed-call text back

Every missed call answered in seconds.

A lead calls. Nobody picks up. The system starts the conversation by text before they call the next business.

1Missed call

Lead calls the business

No one is available to answer, and the caller hangs up.

2Automation

Automatic text triggers

An SMS goes out within seconds of the missed call.

Green Horizon Landscaping
Now
Missed call · 0:00
Automated textHi, sorry we missed your call. This is Green Horizon Landscaping. How can we help you today?
LeadHi — yes, I was calling about getting a quote.

The lead receives an immediate response instead of going cold. Illustrative demonstration — message content is configured per business.

Green Horizon Landscaping
What service are you looking for?
Mulch and hedge trimming.
What ZIP code is the property in?
33414
When would you like the work completed?
This week if possible.
Illustrative conversation. Automation collects context — it does not replace the sales conversation.
Text-based lead qualification

Know what they need before you call them back.

The system can collect basic information before your team ever picks up the phone — giving you context before a real conversation starts.

Service requested
Property location
Timeline and availability
Ready for your team to take over
Automated follow-up

Follow up without having to remember.

A customer asking for an estimate and then going quiet doesn't always mean they're no longer interested. Automated SMS and email follow-up keeps warm opportunities from disappearing while you run the business.

Automated SMS
Hi Sarah, just checking in about your landscaping estimate. Would you still like to move forward?
Automated email
Still interested in your project?
Hi Sarah, we wanted to follow up on your recent inquiry. If you'd still like an estimate, simply reply and we'll take it from there.
Now
Instant reply
Day 1
Follow-up
Day 3
Reminder
Human
Conversation
Illustrative timing. Sequences are tailored per business and approved before launch.
Automation + human

Automation handles the waiting. You handle the customer.

The system
Automation handles the waiting.
Capture the inquiryRespond immediatelyCollect basic informationFollow up consistently
Your team
You handle the customer.
Talk about the projectProvide the estimateClose the workDeliver the service
Lead pipeline
New lead
Sarah Johnson
Landscape design
Michael T.
Lawn maintenance
Contacted
David Ross
SMS conversation
Estimate
Samantha Hill
Thursday · 10:00 AM
Won
Robert Green
$4,850 project
Illustrative pipeline. Stages are configured to match how the business actually works.
Organized lead pipeline

Keep every opportunity in one place.

Calls, forms and conversations shouldn't be scattered between texts, inboxes and sticky notes. Every inquiry enters one organized pipeline so you can see what needs attention and what you've won.

Automated Google reviews

Turn finished jobs into more trust.

The best time to ask for a review is right after you've delivered a great result. Once a job is completed, your customer can automatically receive a friendly review request by text and email with a direct link to Google.

You do great work. The system makes sure people hear about it.

01
Job completed
02
SMS + email
03
Google review
The system sends the request. It cannot guarantee a customer leaves a review.
The reputation loop

Every good job makes the next one easier to win.

The system doesn't stop when a lead becomes a customer. Finished work builds the trust that helps the next customer choose you.

Build trust
Inquiry
Fast response
Customer
Job done
Review
Reviews create more trust → more reasons to choose you → a warmer next inquiry.
One connected system

One customer journey. Not a collection of tools.

Most businesses already have some of these pieces. The problem is that they aren't connected. Mostert Digital builds and manages the connection.

GoogleWebsiteLead captureFast responseFollow-upCustomerReview
Your customer journey
Illustrative
01
Set up right
Website + Google foundation
02
Capture the lead
Website, forms and calls
03
Respond faster
SMS + email automation
04
Win the customer
Your team takes over
05
Get the review
Build trust for the next customer
Who this works for

The full system works best when you already have opportunities to convert.

Strong fit — Local Service System
Regular inbound calls, referrals or form inquiriesMissed calls or slow follow-up cost real opportunitiesAverage job value makes a recovered opportunity meaningfulLeads are scattered across calls, texts, inboxes or notesYou want faster, more consistent first responseYou want one lead pipeline and follow-up processYou want automated review requests after completed jobsYou have capacity to take on more workYou want the connected system managed rather than DIY
Start with Website Foundation when…
Your main need is a credible website + Google foundationInquiry volume is still low or inconsistentYou are not ready for SMS/email automation yetAdd the full system when follow-up becomes the bottleneckGoogle Ads / Meta Ads management is separate scopeOngoing SEO campaigns are separate scopeSocial, AI receptionist + complex integrations are separate

If the real problem is demand, diagnose demand first. The core Local Service System does not guarantee traffic, lead volume, rankings or revenue.

Choose your starting point

Start with the website. Or install the full system.

Website Foundation
Professional online foundation
$195 / month × 12

Start here if you need a credible, measurable website and Google foundation before the full response system makes sense.

Custom professional websiteMobile optimizationGoogle foundationInquiry formsHosting + basic trackingTechnical support
After payment 12: continue Website Care at $95/month, or transfer the completed website to your control.
Build the foundation
Recommended
Local Service System
The complete lead conversion system
$2,300 setup + $350/month

For businesses that want the full customer journey connected and managed. First-year total $6,500.

Everything in Website FoundationMissed-call text-backInstant SMS + email follow-upText-based lead qualificationLead pipeline + customer databaseAutomated Google review requestsLead routing + monitoring
Build the full system
Spread the launch
$500 activation + $500/month × 12

Then $350/month. Same $6,500 first-year total as Standard — the difference is cash flow, not the product. Ownership of the financed build transfers once the financed balance is satisfied.

Website Foundation is a 12-payment financed website build. Full-system Standard and Spread-the-Launch both total $6,500 in year one.

The economics

Do the math with your own numbers.

Monthly inquiries
———
Calls + forms you already receive
Missed / delayed
———
Opportunities that wait or go cold
Average job value
$———
Use your own typical project value

Missed or delayed opportunities × your average job value = the value currently at risk in the follow-up gap.

Use your own numbers. If the arithmetic does not justify the system, it is not the right fit yet. This is not a promise that every missed opportunity will be recovered.

From current setup to live

A simple process. A lot happens behind the scenes.

01 · Audit
Map the current system

We review the website, Google presence, lead flow and review process.

02 · Build
Create the foundation

We build the site and customer-facing conversion experience.

03 · Connect
Connect the journey

Calls, forms, SMS, email, pipeline and reviews are connected.

04 · Operate
Launch + manage

We test the complete customer journey and keep the system operating.

Commercial clarity

Clear ownership. Clear exit. No hidden dependency.

The system is managed, but the client keeps the assets that define the business.

After payment 12

$195 × 12 pays for the website build. After the twelfth completed payment you can continue Website Care at $95/month, or transfer the completed website to your control.

What you keep

Domain registration · Google Business Profile · customer relationships and customer data · primary business email and phone identity · the paid-off website build.

Normal usage

Up to 1,000 SMS segments and 2,500 standard automated emails per month are included. Premium AI, voice usage, ad spend and exceptional volume are separate.

Managed system

Managed automations and workflows require an active management plan unless migration is arranged separately. Your business data and customer data remain yours.

Minor updates

Up to 30 minutes per calendar month of small edits to existing content. New pages, major sections, redesigns, campaigns and major workflow changes are separately scoped.

Cancellation

After launch, ongoing management can be cancelled with 30 days' written notice. The implementation fee is non-refundable once project work begins, and financed balances must be settled before financed build ownership transfers.

These points summarize the commercial policy. The signed service agreement controls final cancellation, ownership, usage, migration and payment terms.

Local Service System review

See where your customer journey is losing opportunities.

We'll review your website, Google presence, lead capture, follow-up and review process — and show you where the gaps are.

Schedule your system review